Vodafone Ghana is enhancing its responsiveness with the introduction of an app, the My Vodafone App. Launched earlier this week, the app, once installed, makes it easier for customers to check products and services, packages, find a retail store, manage account bills and so much more.
Once a subscriber launches and register, the app automatically displays the various plans/packages signed up for, account balance, available data, expiry dates etc. This affords subscribers the opportunity to plan their data use and track their airtime in real time, which is quite useful.
Also, subscribers can easy recharge their accounts, sign up for various packages and also get useful information, which may likely reduce calls to the call center, a clear opportunity for the Telco to possibly cut down cost.
The #MyVodafoneApp looks like a well thought through approach to make Vodafone the most customer responsive Telco in Ghana, after successfully deploying a social media strategy that has made it the preferred network for the youth and the upwardly mobile.
Information that Vodafone is testing a mobile money service, Vodafone Cash, makes it obvious the Telco is not relenting in employing the best strategies to consolidate their services with innovative apps and portals.
There are some issues with the#MyVodafoneApp though.
1. Why does one have to register? Can’t the app detect the subscribers sim, number and I’D and immediately grant access?
2. Would subscribers still have access to the services when they run out of data?
3. When will Vodafone launch versions for Apple and Windows users?
Irrespective of the above questions, the #MyVodafoneApp is an awesome move by Vodafone. It’s a move worth emulating by other Telcos and service providers, especially financial institutions.
#MyVodafoneApp – everything in one place.
Download App Here